OUR FOCUS

Industries We Serve

  • Health Care and Health Systems

    Culturally-relevant campaigns that drive patient acquisition and health equity.

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  • Public Health & Behavioral Health

    Prevention and awareness campaigns that move communities to action.

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  • Agriculture and Food

    Full-service marketing for both general and Hispanic agricultural markets.

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  • Financial Services

    Building trust and enrollment in diverse communities nationwide.

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  • Government & Public Sector

    Multilingual campaigns that reach and serve all constituents.

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WHAT WE DO

Integrated Marketing Services

Strategic Planning & Research

Data-driven strategies rooted in audience insights, cultural research, and message testing to guide every campaign decision.

Brand Development

Building brand identities that resonate across cultures — from visual systems and messaging frameworks to full creative direction.

Creative and Design

Compelling visual storytelling, campaign creative, graphic design, and art direction that captures attention and communicates your brand.

Multicultural Marketing

Total Market strategies — not translation. Campaigns built from the inside out to authentically connect with diverse communities.

Content Development

Culturally-informed content across every channel — video, photography, copywriting, and multimedia campaigns that tell your story.

Digital Marketing

Full-spectrum digital campaigns — paid media, SEO, email marketing, PPC, and performance analytics to maximize your reach.

Social Media

Community-driven social strategy, content creation, community management, and paid social campaigns across all platforms.

Web Development

Custom websites, landing pages, and digital platforms built for performance, accessibility, and multicultural audiences.

Public Relations

Strategic media relations, press outreach, crisis communications, and thought leadership that amplifies your brand story.

Media Planning, Buying & Placement

Strategic media buying across TV, radio, print, digital, and out-of-home channels to reach your audiences where they are.

Event Activations & Promotions

Experiential marketing, community events, sponsorship activations, and promotional campaigns that create memorable brand moments.

Latino Readiness Assessment

A proven diagnostic framework that evaluates your organization's readiness to authentically engage the Hispanic market.

What Makes Us Different

01 / Total Market Marketing

Total Market Marketing, Not Translation

We customize campaigns based on audience insights, demographics, and cultural values — not monolithic assumptions. This integrated strategy ensures inclusivity is part of your core brand message, not an afterthought.

02 / Measurable Impact

We Measure What Matters

Every campaign we launch is tied to KPIs that reflect real community impact — awareness, engagement, behavior change, and program participation. We don't stop at impressions; we track the outcomes that matter to your mission.

03 / Community Roots

Rooted in Community, Driven by Mission

We serve organizations committed to doing good — healthcare systems expanding access, nonprofits creating social impact, agencies serving all constituents. When your work improves lives, your marketing partner should share that commitment.

04 / Strategic Precision

Military-Grade Strategic Precision

Led by a 20-year U.S. Air Force veteran, we bring discipline and results-focused execution to mission-critical campaigns where getting it right is essential. Strategy is not just a document — it's a commitment.

Trusted by Leading Organizations

  • Hartford Healthcare
  • Florida Dairy Farmers
  • Leche Autentica / ADA
  • Dairy Management Inc
  • CT Aging & Disability Services
  • Tri-City Mental Health
  • CT DMHAS
  • CT Dept of Public Health
  • Hispanic Chamber Orlando
  • BCT Partners
  • Catalyst CT
  • CREC
  • New England Dairy
  • FL Dept of Health
  • CT PIE
  • CTTAP
  • CT Dept of Agriculture
  • DogMami
  • CT Bureau of Rehab Services
  • Connecticut Apples
  • Ventura Law
  • Perez Technology Group
  • CT Lottery
  • CHET College Savings
  • CT Public Media
  • St John
  • VMED

Meet Our Team

The people behind the success

A team of strategists, marketers, content developers, creatives united by a shared commitment to deliver results to our valued clients.

  • Wilson Camelo

    President

  • Stella Laguado

    Vice President

  • Martha Bermudez

    Brand Director

  • Ricki Fairley

    African American Market Strategist

  • Daniel Lopez

    Digital Marketing Director

  • Mercedes Sanchez

    Public Relations

  • Vanessa Alarcon

    Brand Marketing Manager

  • Ashley King

    Brand Marketing Manager

  • Simon Cadavid

    SEO Manager & Social Media Strategist

  • Laura Ballén Peláez

    Digital Trafficker

  • Juan Esteban Lodoño

    Senior Creative Design Artist

  • Alexander Suarez

    Senior Creative Design Artist

  • Maria Alejandra Feijoo

    Community Manager

  • Daniel Sebastian Posso

    Creative Design Artist

  • Kevin Fuentes

    Digital Marketing Intern

Ready to reach the New America?

Let's build something that moves people.

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